Welcome to the new look of NEWP!
We loved our old logo, and know many felt the same. But as we looked forward to a new year and a new season of paddling, it felt like the right time to give the NEWP logo a much-needed refresh. So, working with professional graphic artists who specialize in this sort of thing, we came up with a design that uses a simple color palette and is more refined, but still conveys the joy of moving across water. At first glance it’s a compass. But look again. The traditional cardinal points – N, E, S and W – have been replaced by N, E, W and P. And is that a compass needle? Yes, but wait… it’s also a kayak! And what heading is the kayak on? Northeast, of course. The kayak represents all types – from recreational to whitewater to sea kayaking. (For the record, canoeists and stand-up paddlers, we love you too.) Our new logo can scale easily and work better in more places. See this new direction here on the website, in our social media, in stickers and decals for your boats and vehicles, and in NEWP-branded apparel available in our brand new NEWP eStore.